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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Thursday, 10 October 2019

[SOLVED] breadcrumbs in website error

October 10, 2019 0


Recent Google update late September 2019 have got so many websites and blogs into breadcrumbs on website issues.

One of the popular issues is the Invalid URL in field “id”, there are so many other issues like missing field id, breadcrumbsList error etc.
Most blogs running on BlogSpot platform didn’t get hit by this, whereas most websites and blogs running on other platforms got hit.

Were you hit by the breadcrumbs in website error?

If your answer is in affirmative, so is mine, I got hit too.
What led me to write this is that one of my blogs had this issue, and as I research to find a way to solve this, it happens that no one has written a post or guide on how to go about this. I believe this is because the error of “breadcrumbs in website” is a new one, even though Google has been advocating for rich text result on SERPs before now, this recent update brought it to bare that on Google console, the error will be indicated.

My blog is powered by WordPress, with Yoast SEO plugin I was able to enable breadcrumbs in my website. Yet, I was hit by the breadcrumbs error of Invalid URL in field “id”.

How I solved this breadcrumbs in website error

After some days of searching the internet including the Google Community and WordPress forum, I was still confused on how to get this issue resolved, then I remembered plugin, yes! Plugin.

I did a few researches, then settled for Schema and structured data for WP plugin. I’m not going to go deep on all the functions of this plugin but you can find it from their website. The only function I was interested in is the breadcrumbs in website error fixer #smiles.
If you’re using Yoast SEO plugin, disable the breadcrumbs in Yoast before you continue. That’s what I did in mine, even though it may work for you even if you don’t disable the Yoast breadcrumbs.

See: How To Write SEO Article


Steps in Solving breadcrumbs in website error for WordPress

  1. Login to your WordPress admin dashboard, hover to plugin and click on “add new”. Type “schema” in the search box and the plugin shows up as shown below. Then install and activate.



2. After activating the Schema plugin, hover to “Structured Data” then click on “Settings”. Tick the BreadCrumbs box then click on “save settings”.



Viola! You’re good to go… But wait, you’ll have to resubmit all your URLs with that error on google console.

So, head over to Google console, go to the error page, click on ‘revalidate’. It takes many days (from my experience) for this process to be through.

As you can see from the image below, after 4 days the validation process is still in progress but looks good. Though testing with Live URL shows that the issue has been fixed.

See Also: 8 tips that will help you rank fast on Google first page



If you’re experiencing any breadcrumbs in website issue in a non-WordPress website, you can drop the details on the comment and the solution will be provided.


That’s it, don’t forget to share with your friends.

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Wednesday, 2 October 2019

8 tips that can help your new blog rank on Google fast

October 02, 2019 0



Did you just create a new blog or website, are you thinking of the best ways to rank on Google? Hey, look no further, I’m here to introduce you to just a few tips that will help your blog rank better on Google.


Introduction

Ranking on Google’s Search Engine Page Results (SERPs) especially the first page is what every blog owner is striving for, or better put should be striving for. Of course, this will make it possible for your site to generate good organic traffic without spending money on paid ads.

To be able to rank on Google, one has to implement some strategies; even though I’ve seen people rank their sites easily without implementing any of these tactics. However, this may be due to their blog niche, domain authority (In a case where they buy expired domain with high DA), or some other things that may be beyond the scope of this article.

Disclaimer

There are many other ways or methods for ranking on Google (both white hat and black hat), it is not limited to the ones listed below.
The tips I’m giving you here are purely white hats; still, they’re just a few of the white hat tactics you can use to rank your new blog. For the sake of those that may not know, white hat means following Google’s rule to rank your website, while black hat is vice versa. In plain words, the white hat is legal whereas black hat is illegal.
Find below the necessary tips you can apply on your new blog to rank on Google, before going for intermediate/advanced SEO practices.

1. Use short URLs

Research has shown that pages with short URLs rank on Google more than those with long URLs. This is possible only when every other thing remains equal.

2. Optimize your title tag not just for keyword, but for CTR as well

It is a well-known practice to include the target/focus keyword/keyphrase in the title tag, again, your title tag supposed to be optimized for Click-Through-Rate (CTR). CTR is the rate at which visitors click on your link on the SERP, the more CTR you get, the higher you rank on Google. So, you have to optimize your title to be appealing, such that one cannot help but click on your link on the SERP. Eg) “Top 10 Schools in Nigeria; number 6 will amaze you”.  



    3. To rank a page, make sure it contains at least 1,000 words


There are over a billion blogs/websites on the internet today, contents flying here and there. Google is no longer interested in content that cannot add value to people, they believe for content to have value; it should discuss deeply the content topic. 

For example, if you are writing on how to open a Facebook account, say you write… To open a Facebook account, visit the website, click on sing up and that is it. No!

You should be detailed like:

  • Visit https://facebook.com,
  • Click on create an account,
  • Enter your name, e-mail, and mobile number in the spaces provided,
  • Then click the signup button.

This is just an example, be sure you support each step with its corresponding image for Facebook. Writing quality content increases your blog visitor’s session duration, which is also another metric that is used to calculate site ranking.

See: How To Write SEO Article

4. Use numbers in your title tag to boost CTR

Again, title tags with numbers get 36% more clicks than title tags without numbers according to research in a recent study. People seem to get attracted more when you use title tags like:
  • 10 ways to do yoga
  • 7 hot smartphones
  • Best 20 wristwatches

So, start using numbers in your title tags for your content.

    5. Build backlinks from high authority sites in your niche
This is one way you can get ranked on Google faster. When a URL (link) from your website is quoted in another web page, you’ve got a backlink. However, getting backlinks from low DA sites won’t help you rank on Google. But when high DA sites (let’s say DA: 40 and above) link to you, then you’re on your way to rank better on Google.

The question now is; how can you get these high DA sites link to you?
  • There are many ways to achieve that, one of these ways is by giving a well-deserved answer for a question on sites like Quora, in the process, you’ll put your link there. Mind you, you can get banned if your answer is obsolete or contain too much link from your site.
  • Write great content for big sites like Medium. Of course a link to your blog should be embedded in the content.
  • Search on Google for sites that accept guest posts, confirm their domain authority (You can use http://ubersuggest.com), then guest post for them if you are satisfied with their DA.
  • etc

    6. Invest 50% of your time in promoting your content

One of the fastest ways to gain traffic to your blog is by promoting your content. You can promote on social media platforms (Facebook, Instagram, Pinterest, Reddit, etc.), but be careful not to spam else you’ll be penalized.  

      7. Website speed
I’m sure you don’t like a slow loading website, me too. When your blog takes time to load, your visitor may end up leaving your site even before it can load fully. 

You should optimize your images if you have too many of them on your blog, you may need to hire a programmer to minify your codes if you’re not one. However, if you are using WordPress, you can easily do all these with plugins. You can check your blog speed using http://pingdom.com. It will show you the time it takes your blog to load, and then give you hints on what to do to increase the speed of your blog.

8. Mobile friendly (Responsive)

Lastly, whatever you do, make sure your blog is mobile-friendly. You can check if your blog is mobile responsive using http://responsinator.com.
Most people browse on-the-go using their mobile devices, as such we have more people accessing our websites/blogs using mobile devices. (See attached image)
For your blog to rank on Google, you must make it to be mobile responsive.



Conclusion

That’s what I have for you can rank a new blog on Google, if you can be religious with these tips; I see no way your blog won’t be ranking on Google.

Remember, you can still get there some other way, but this is a way that is tested and it’s working perfectly fine.

I hope this helps you with your SEO, now you can go out there and rank your way to the first page of Google SERP.

Ask any questions using the comment box, and I'll answer them ASAP.

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Monday, 30 September 2019

How To Write Search Engine Optimized (SEO) Article

September 30, 2019 5

SEO article image

So, I’ve seen many posts from people claiming they can write a search engine optimized article. Many times, I have contracted these persons only to find out that just a few of them can write good article close to being search engine optimized, but a good number can’t even churn up a readable content not to talk of coming up with a search engine optimized article. I’m sure so many of them don’t know the full meaning of SEO, that’s by the way though.

Introduction

My main reason for writing this article out of my tight schedule is to help all writers/bloggers with the best practices of SEO. Ordinarily, some people will put up this info for sale as an eBook, but I’m sharing it to us without charge. 

To begin with, you should know that if you claim to be a writer, but you don't make use of Grammarly, then you need to stop writing ASAP! I have received so many annoying contents from writers that one will wonder if the content is written by a human. Many people don’t read the content they claimed they wrote, they just copy from different websites, put them together, move straight to the spinner tool, spin and send to their client. If you do such thing then I advise you to stop writing immediately or register for a course on content writing.
That been said, find below the list that need to be ticked, all of it, for your article, to be qualified as search engine optimized.

1. Outbound links: In simple word, outbound links are links from your content that directs to another webpage outside of your website. For example, if you’re writing an article for nairaland.com, you can link a person let’s say Seun Osewa profile on Wikipedia. In essence, when someone clicks on the name ‘Seun Osewa’, it will take them to Seun Osewa’s page on Wikipedia.

2. Internal links: Internal link is almost the same as outbound links. The only difference is that when someone clicks on ‘Seun Osewa’ (using the above example), it will take them to another page on the same website, nairaland.

3. Set a keyphrase: If you’ve heard of keyword, eventually, you should know what a keyphrase is. For your content to be search engine optimized, you should have a focused keyword or keyphrase. For this article, my focus keyphrase is “search engine optimized article”. I could have used Search engine optimization, but that would give me a 0.1% chance of ranking on search engine result pages (SERPs). This is another broad topic on its own, so my take home from this point is, use a long-tail keyphrase, like four words.

4. Keyphrase length: Using longer focus keyphrases will automatically optimize your post for the long tail. The longer your keyphrase is, the fewer competitors you’ll have.

5. Keyphrase in introduction: Whenever I receive an article from freelancers, the first thing I look at is if my focus keyphrase appeared in the first paragraph. With this alone, I qualify or disqualify you as a search engine optimized article writer.

6. Image alt attributes: If you are going to write a search engine optimized article, then you have at least one image in your article. Regardless of whether your client requests for it or not, to prove your worth, always add an image in your article and as well providing the alt attribute. The alt attribute is mainly used for image SEO. Hence, for a musician image attached in my post, I will an alt attribute “image of a musician-focus keyphrase”. If I have up to 10 images in my post, I’ll add the focus keyphrase in at least 4 of the 10 image attributes. Don’t add it in all of them, 40% is good practice

7. Text length: For your content to rank better on search engine, then you should have a text length of above 1000 words. In as much as this may seem small or big, some people believe having up to 3000 words per article is the real deal.

8. SEO title width: Your SEO title width must be H1 if you are so hungry to rank better on Google. Most CMS like WordPress, SMF machines, blog platforms like blogger, have this automatically set. So, if your blog is running on any of these platforms, lucky you, you have nothing to worry about on this.

9. Keyphrase in subheading: If you can, have your keyphrase in up to 60% of your sub-headings. However, this is not as important as it can be overlooked. Yeah, whoever uses Yoast SEO can confirm this.

10. Keyphrase density: Your focus keyphrase should appear at least five times within your content, but that does not mean you should use them improperly.

11. Keyphrase distribution: While it is a good SEO practice to have a good number of your focus keyphrase in your content, packing them in one particular part of your content should be avoided. You should be able to spread your focus keyphrase evenly in your content.

12. Subheading distribution: A section of your content should not be longer than 300 words. Instead, separate them with sub-headings.

13. Transition words: Make use of transition words always. However, this should not be to the detriment of your content reading ease. You should have up to 40% or more of transition words in an article. For examples of transition keywords, check this thread https://www.nairaland.com/5129903/examples-transition-words-spice-up

14. Reading Ease: Your content should be easy to read as well as flow naturally. Avoid using big grammars.

15. Passive voice: There should be at least less than 10% passive voice in your sentence. Writing in active voice makes you writing much stronger.

16. Consecutive sentences: Avoid starting consecutive sentences with the same word.

17. Paragraph length: Your paragraphs should not be too long, make it as simple as possible.

18. Sentence length: Try and make your sentence as simple as possible, avoid using long sentences.

If you can abide by the above, your clients will always come back for more and you won’t be the one begging for writing jobs. Also, you’ll have your fixed price, as you now know your worth.

If you are a WordPress blogger, make sure you are using Yoast SEO premium. If you can’t afford the premium package, use the free one. Or you can contact me to see how you can get one.

May I also say that search engine optimization is a dynamic one, make sure you study online to keep up with the latest practices.








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